Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our team in Cape Town. The ideal candidate will possess a strong understanding of various digital marketing channels and strategies, including SEO, PPC, content marketing, and social media. This role involves enhancing our online presence and driving brand growth through data-driven marketing tactics.

Responsibilities

• Lead digital marketing projects from conception to execution.
• Conduct A/B testing to enhance campaign performance.
• Manage PPC campaigns and optimize spend and performance based on analytics.
• Work with influencers and partners to promote brand initiatives.
• Ensure consistency in brand messaging across all channels.
• Prepare reports on marketing performance and present findings to management.
• Explore emerging digital technologies to enhance marketing efforts.

Requirements

Education

• Master's degree in Marketing or Business Management is preferred

Experience

• 5+ years of experience in a similar role

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Problem-Solving
• Adaptability

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Familiarity with Google Ads and Analytics: Experience in using Google Ads and Analytics for campaign analysis.
• Knowledge of E-commerce Platforms: Experience with managing marketing for e-commerce businesses.

Benefits

• Comprehensive medical aid plan
• Paid time off and public holidays
• Employee discounts on products and services
• Opportunities for remote work

Company Culture

• Continuous Learning: We support ongoing learning and professional development for all employees.
• Work-Life Balance: We value work-life balance and offer flexible working arrangements.