SEO Specialist

Job Description

We're on the lookout for a detail-oriented SEO Specialist to join our team in Durban. You will be responsible for developing and implementing effective SEO strategies that drive traffic and improve website rankings. Your expertise will help increase our clients' visibility and grow their businesses within the competitive digital landscape.

Responsibilities

• Collaborate with web developers to ensure SEO best practices are incorporated.
• Conduct A/B testing for SEO-driven campaigns.
• Assist in the development of social media strategies to complement SEO efforts.
• Provide recommendations for website architecture and user experience improvements.
• Train and educate team members on SEO best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree is a plus

Experience

• 5+ years of experience in digital marketing and SEO

Technical Skills

• SEO Strategies
• Data Analysis

Soft Skills

• Project Management
• Team Collaboration

Certifications

• HubSpot SEO Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads: Hands-on experience in managing Google Ads campaigns.
• Familiarity with conversion rate optimization: Knowledge in improving conversion rates alongside SEO.

Benefits

• Comprehensive health and dental insurance
• Retirement savings plan with company matching
• Flexible work arrangements
• Regular team-building and social events

Company Culture

• Diversity and Inclusion: We are committed to creating a diverse and inclusive workplace.
• Work-Life Balance: We promote a healthy work-life balance for our employees.
• Community Engagement: We actively engage in community service and social responsibility initiatives.