Content Marketing Manager

Job Description

We are seeking a dynamic Content Marketing Manager to spearhead our content strategy and execution in Durban. The successful candidate will oversee the creation of compelling content across multiple platforms, including blogs, websites, and social media. You will be responsible for shaping our brand voice and ensuring consistent messaging to engage our audience effectively.

Responsibilities

• Lead content marketing strategy development and execution.
• Collaborate with cross-functional teams to ensure alignment on goals and messaging.
• Measure and report on content effectiveness, iterating as needed.
• Manage external content contributors and partners.
• Provide insights and recommendations based on content analytics.
• Establish and maintain a strong brand voice across all platforms.
• Drive SEO best practices to enhance content visibility.
• Organize and lead workshops for content creation and strategy.
• Conduct user profiling and segmentation to tailor content accordingly.
• Assist in the development of other marketing initiatives as needed.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is a plus

Experience

• 3-5 years of experience in content marketing or related field

Technical Skills

• Content Strategy
• SEO
• Social Media Management

Soft Skills

• Creative Thinking
• Communication

Certifications

• Google Analytics Certification
• Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with digital marketing tools like Mailchimp or HubSpot: Familiarity with email marketing platforms and CRM tools to enhance outreach and engagement.
• Knowledge of graphic design tools like Canva or Adobe Creative Suite: Ability to create visually appealing content that complements written materials.

Benefits

• Attractive salary with bonus potential
• Comprehensive health insurance
• Work-from-home options available
• Opportunities for skill enhancement and career progression

Company Culture

• Innovation: We encourage creativity and innovative thinking to solve challenges and improve our services.
• Team Collaboration: Our team works closely together, sharing ideas and supporting each other to achieve common goals.
• Diversity and Inclusion: We value diversity and strive to create an inclusive environment where everyone feels welcome.