Market Research Analyst

Job Description

In this role, you will conduct research on market conditions, monitor competitors, and provide strategic recommendations based on data analysis. The ideal candidate will have strong quantitative skills and be adept at communicating findings effectively.

Responsibilities

• Conduct thorough quantitative and qualitative research.
• Compile and analyze marketing intelligence data.
• Collaborate with internal teams to inform product development processes.
• Use advanced analytical tools to drive findings.
• Prepare reports that translate data into recommendations.
• Participate in presenting insights to senior management.
• Support brand positioning strategies through market insights.

Requirements

Education

• Bachelor's degree from an accredited institution
• Master's degree preferred

Experience

• 5 years of experience in market research or consumer insights

Technical Skills

• Google Analytics
• Tableau

Soft Skills

• Critical thinking
• Presentation skills

Certifications

• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent

Advantageous

• Proficiency in advanced analytics tools: Experience with tools such as R or Python for data analysis.
• Background in behavioral economics: Understanding of consumer behavior from an economic perspective.

Benefits

• Attractive annual bonus programme
• Comprehensive health coverage
• Professional training and development opportunities
• Work-life balance initiatives

Company Culture

• Collaborative Approach: Teamwork and collaboration are at the core of our company's ethos.
• Respectful Communication: Open and respectful communication is key to our interactions.
• Community Engagement: We are passionate about giving back to the community through various initiatives.