SEO Specialist

Job Description

We are seeking a passionate SEO Specialist to join our Durban team. The ideal candidate will be responsible for developing and executing SEO strategies, optimizing web content, and increasing organic traffic. You will work closely with our content and development teams to enhance website performance.

Responsibilities

• Design multimedia content strategies that focus on SEO optimization.
• Conduct A/B testing on landing pages to maximize conversion rates.
• Develop outreach strategies to increase backlinks from high-quality sites.
• Participate in the planning and execution of digital marketing campaigns.
• Work with UX/UI teams to improve website navigation and user experience.
• Advise on SEO tactics in paid media campaigns.
• Coordinate with social media teams to enhance online visibility.

Requirements

Education

• Bachelor's degree in Marketing, Communication, or related field

Experience

• 3-5 years experience in SEO and digital marketing strategies

Technical Skills

• Keyword research tools
• Content Management Systems (CMS)

Soft Skills

• Collaboration
• Creativity

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with PPC and content marketing: Understanding of how PPC campaigns can complement SEO efforts.

Benefits

• Comprehensive health insurance
• Generous leave policy
• Access to training programs
• Remote work options available

Company Culture

• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive workplace for all.
• Work-Life Balance: We prioritize work-life balance and offer flexible working arrangements.