Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our Johannesburg team. The ideal candidate will have a passion for digital marketing, expertise in SEO, social media, and content marketing, and a keen understanding of analytics and trends that drive decision-making.

Responsibilities

• Execute and refine digital marketing campaigns to meet business objectives.
• Analyse key performance metrics and adjust strategies as necessary.
• Oversee social media strategy and content creation.
• Utilise Google Analytics and other tools to monitor traffic and engagement.
• Assist the marketing manager in developing budget forecasts.
• Contribute to the planning of promotional events and other initiatives.
• Foster relationships with key stakeholders and clients.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• A relevant certification in Digital Marketing is a plus

Experience

• 2+ years of experience in a similar role

Technical Skills

• Content Management Systems (CMS)
• Email Marketing

Soft Skills

• Team Leadership
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Facebook Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Marketing Automation Tools: Experience with tools like HubSpot or Mailchimp for automated campaigns.
• Basic Graphic Design Skills: Skills in graphic design software to create marketing materials.

Benefits

• Comprehensive health and dental insurance
• Paid time off and sick leave
• Flexible work environment
• Training and development programs

Company Culture

• Continuous Learning: We support continuous learning and professional growth for all employees.
• Work-Life Balance: We value a healthy work-life balance and provide flexible work options.
• Community Engagement: Engaging with the community through various outreach programs.