Product Marketing Manager

Job Description

We are seeking a compassionate Mental Health Counselor to join our Pretoria team. The ideal candidate will have a deep understanding of psychological principles and a passion for helping clients navigate their mental health challenges. You will provide individual and group therapy sessions, develop treatment plans, and work collaboratively with other mental health professionals.

Responsibilities

• Lead market segmentation and targeting efforts for optimal product outreach.
• Develop impactful marketing collateral to support sales initiatives.
• Conduct regular training and support for sales personnel regarding new features and market updates.
• Manage digital marketing campaigns to drive product visibility.
• Collaborate with the analytics team to assess marketing effectiveness.
• Identify trends and insights to enhance future product decisions.
• Act as the primary point of contact for marketing-related inquiries.
• Foster relationships with industry influencers and stakeholders.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• MBA preferred

Experience

• 5+ years of experience in product marketing or similar roles

Technical Skills

• SEO/SEM
• CRM Platforms

Soft Skills

• Creativity
• Team Leadership

Certifications

• Certified Product Marketing Manager (CPMM)

Languages

• English: Fluent

Advantageous

• Experience in B2B Marketing: Background in promoting products to B2B clients.
• Proficiency in Data Analysis Tools: Skills in using tools such as Tableau or Google Analytics.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company match
• Professional development opportunities
• Employee recognition programs

Company Culture

• Diversity: We are committed to building a diverse workforce that reflects the communities we serve.
• Growth and Development: We support our employees' growth through continuous learning and development opportunities.
• Customer Focus: Our customers are our priority. We strive to meet and exceed their expectations at every opportunity.