Digital Marketing Specialist

Job Description

Join our team as a Digital Marketing Specialist and take charge of our digital marketing initiatives. You will be responsible for crafting digital strategies, enhancing user engagement, and driving overall online performance.

Responsibilities

• Create and implement comprehensive digital marketing strategies.
• Utilize analytics tools to derive actionable insights for campaigns.
• Generate original content for online platforms to drive engagement.
• Oversee all aspects of SEO and PPC campaigns.
• Collaborate with external vendors for digital marketing projects.
• Conduct competitor analysis and stay updated with market trends.
• Handle social media advertisements to expand reach.
• Assist with branding initiatives and digital asset management.
• Monitor online reputation and engage with community feedback.
• Train junior team members on digital marketing best practices.

Requirements

Education

• Bachelor's degree in Business or Digital Marketing
• Certifications in digital marketing disciplines are a plus

Experience

• 3+ years in a digital marketing role or relevant experience

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Analytical Skills
• Interpersonal Skills

Certifications

• Facebook Ads Certification
• Google Ads Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience in influencer marketing: Track record of effective collaboration with influencers.
• Basic design skills: Ability to create simple graphics using tools like Canva.

Benefits

• Comprehensive health coverage, including dental
• Retirement savings plan with company match
• Regular team-building events and activities
• Performance-based bonuses and incentives

Company Culture

• Growth Mindset: We support personal and professional growth for all team members.
• Transparency: We believe in open communication and transparency in all processes.
• Supportive Environment: We provide the tools and support necessary for our team's success.