E-commerce Strategist

Job Description

We are looking for a passionate E-commerce Strategist to join our dynamic team in Durban. The successful candidate will develop and implement effective online marketing strategies, leveraging analytics to boost sales and enhance customer engagement. This role requires a blend of creativity and analytical skills to optimise our e-commerce platforms for maximum impact.

Responsibilities

• Establish KPIs and benchmarks to measure the effectiveness of e-commerce strategies.
• Utilise data analytics tools to track user engagement and conversion rates.
• Lead market research initiatives to understand customer needs and preferences.
• Ensure compliance with relevant regulations and best practices in e-commerce.
• Mentor junior team members on best practices in e-commerce marketing.
• Coordinate with logistics and fulfillment teams to streamline operations and ensure timely delivery of products.

Requirements

Education

• Bachelor's degree in Marketing, E-commerce, or related field
• Master's degree is preferred

Experience

• 5+ years of experience in a strategic e-commerce role

Technical Skills

• Digital Marketing Strategies
• CRM Software (e.g., Salesforce)

Soft Skills

• Project Management
• Negotiation

Certifications

• Google Analytics Individual Qualification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Data analysis skills: Ability to analyse data and extract actionable insights to inform strategies.
• Knowledge of emerging e-commerce trends: Awareness of new trends and technologies in the e-commerce space.

Benefits

• Attractive salary with regular performance reviews
• Comprehensive medical aid and wellness programs
• Employee perks and discounts
• Flexible work arrangements
• Generous leave policies

Company Culture

• Growth and Development: We provide opportunities for continuous learning and career advancement.
• Customer-Centric Approach: Putting customers first is our philosophy, guiding our strategies and initiatives.
• Community Engagement: We actively support and participate in community initiatives, fostering positive relationships.