Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to augment our Cape Town office. Your role will include strategizing and implementing robust digital marketing plans that utilize SEO, data analytics, and content marketing to escalate our client's digital footprint and reach.

Responsibilities

• Execute multi-channel digital marketing plans aimed at lead generation.
• Review and refine content for SEO and user engagement.
• Stay updated with digital marketing trends and best practices.
• Assist in organizing and initiating promotional events or campaigns.
• Provide reports on campaign performance and ROI metrics.

Requirements

Education

• Bachelor's degree in Marketing or Digital Communications

Experience

• 3+ years in an agency or fast-paced environment

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Organisation
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Individual Qualification

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI principles: Knowledge of user experience design fundamentals in marketing.
• Experience with video marketing: Familiarity with producing and promoting video content.

Benefits

• Performance bonuses and incentives
• Supportive team environment
• Access to online courses and training
• Generous leave policy

Company Culture

• Inclusivity: We embrace diversity and believe in creating an inclusive workplace.
• Innovation: We challenge the status quo and seek innovative solutions to marketing challenges.
• Community involvement: We have initiatives that engage our employees in giving back to the community.