Digital Marketing Specialist

Job Description

We are seeking a skilled Digital Marketing Specialist to join our Pretoria team. The ideal candidate will be responsible for developing and executing online marketing strategies, managing social media platforms, and enhancing our brand visibility. A solid understanding of SEO, PPC, and content marketing is essential.

Responsibilities

• Create and manage content calendars for digital platforms.
• Identify target audiences and plan marketing strategies accordingly.
• Develop A/B tests to enhance email marketing performance.
• Monitor and maintain website content accuracy.
• Build and optimize landing pages for campaigns.
• Coordinate with external vendors for campaign execution.
• Conduct keyword research to improve SEO efforts.
• Analyze effectiveness of content strategies and make recommendations.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Relevant certification is a plus

Experience

• 2-4 years of experience in a digital marketing role

Technical Skills

• Email Marketing
• Social Media Tools

Soft Skills

• Adaptability
• Project Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Knowledge of web design principles: Understanding web design can effectively enhance marketing efforts.
• Experience with video marketing: Skills in creating and promoting video content for digital platforms.

Benefits

• Comprehensive medical aid and retirement plan
• Paid time off and public holidays
• Professional development opportunities
• Employee discounts and perks

Company Culture

• Continuous Learning: We encourage ongoing professional development and education for our team members.
• Work-Life Balance: We support a healthy work-life balance and flexible working arrangements.
• Community Engagement: We actively participate in and give back to our local communities.