Social Media Campaign Manager

Job Description

As a Social Media Campaign Manager, you'll be at the forefront of our digital marketing efforts. This role requires strong creative thinking, strategic planning, and the ability to analyze campaign performance to drive results. You will manage social media accounts, develop compelling content, and engage with our audience to enhance brand awareness.

Responsibilities

• Lead the creation of engaging and effective social media content.
• Evaluate the success of campaigns through A/B testing and analytics.
• Coordinate with internal teams to align messaging and strategy across channels.
• Identify opportunities for campaigns, services, and promotions.
• Assist in the development and execution of influencer marketing strategies.
• Implement social media monitoring tools to track brand mentions and sentiment.
• Develop and manage the social media content calendar.
• Train and guide junior staff on best practices in social media management.
• Ensure consistent brand voice and messaging across all platforms.
• Prepare monthly reports on social media performance metrics.

Requirements

Education

• Bachelor's degree in Digital Marketing or relevant field

Experience

• 3+ years of experience in managing successful social media campaigns

Technical Skills

• Content Management Systems
• Graphic Design Software

Soft Skills

• Analytical Skills
• Adaptability

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Qualification

Languages

• English: Fluent

Advantageous

• Experience with Video Content Creation: Ability to create engaging video content for social media platforms.
• Knowledge of Email Marketing: Experience in integrating email marketing strategies with social media efforts.

Benefits

• Comprehensive medical aid coverage
• Work-from-home options available
• Team-building and social events
• Access to online learning platforms

Company Culture

• Diversity and Inclusion: We embrace diversity and strive to create an inclusive environment for all employees.
• Continuous Development: We prioritize the professional growth of our employees with ongoing training and development opportunities.