Digital Marketing Specialist

Job Description

Are you passionate about digital marketing? We’re looking for a Digital Marketing Specialist in Durban who will implement effective marketing strategies across multiple digital channels. You will oversee our online campaigns and measure their performance to ensure that we are maximizing our reach and engagement.

Responsibilities

• Generate comprehensive digital marketing strategies to drive online traffic.
• Track and optimize digital marketing campaigns using analytics tools.
• Create and supervise content for various digital mediums.
• Evaluate the effectiveness of advertising and marketing techniques.
• Engage with audiences on social media to foster community growth.
• Lead efforts in maintaining the website's SEO performance.
• Conduct audience and buyer persona research.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3+ years of proven experience in digital marketing roles

Technical Skills

• SEO
• Google Analytics
• Content Management Systems

Soft Skills

• Creative Thinking
• Analytical Skills

Certifications

• Google Analytics Certified
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC advertising: Familiarity with managing and optimizing pay-per-click campaigns.
• Graphic design skills: Basic knowledge of design tools such as Canva and Adobe Creative Suite.

Benefits

• Competitive salary package
• Health insurance
• Flexible work hours
• Opportunities for professional development

Company Culture

• Teamwork: We believe in working together to achieve common goals and celebrate our successes.
• Innovation: Encouraging creativity and out-of-the-box thinking is at the core of our culture.