Social Media Campaign Specialist

Job Description

We are on the lookout for a Social Media Campaign Specialist to join our vibrant team in Cape Town. The successful candidate will be responsible for crafting and executing dynamic social media strategies that resonate with our audience and elevate our clients' brands.

Responsibilities

• Design and execute social media campaigns that boost brand awareness.
• Use analytics tools to evaluate campaign success and optimize performance.
• Create and publish high-quality content, including images, videos, and written posts.
• Interact with followers to build relationships and enhance customer engagement.
• Research and implement best practices for each social platform.
• Provide insights and recommendations to improve social media strategies.
• Coordinate with influencers and partners to expand brand reach.
• Conduct A/B testing for social media ads to improve performance.
• Attend marketing meetings and contribute creative ideas.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is an advantage

Experience

• 3+ years in a social media or digital marketing role

Technical Skills

• SEO Knowledge
• Graphic Design Tools

Soft Skills

• Team Collaboration
• Adaptability

Certifications

• Instagram Marketing Strategy Certification
• Hootsuite Social Media Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with paid advertising on social media: Knowledge in managing and optimizing paid social media campaigns.
• Proficiency in video content creation: Experienced in producing engaging video content for social media.

Benefits

• Comprehensive health benefits
• Generous annual leave policy
• Training and development programs
• Team-building retreats and activities

Company Culture

• Continuous Learning: We foster a culture of continuous learning and improvement, with regular training sessions.
• Work-Life Balance: We prioritize work-life balance, understanding the need for flexibility.
• Community Engagement: We are committed to making a positive impact in our community.