E-commerce Manager

Job Description

We are seeking an experienced E-commerce Manager to lead our online retail initiatives in Cape Town. The ideal candidate will have a proven track record in managing e-commerce platforms, driving sales growth, and enhancing customer experience.

Responsibilities

• Lead e-commerce initiatives to increase brand awareness and online sales.
• Develop a comprehensive digital marketing strategy including SEO, PPC, and social media.
• Analyze performance metrics and adapt strategies based on insights.
• Coordinate with IT teams for website updates and improvements.
• Supervise the e-commerce team, providing guidance and support.
• Execute email marketing campaigns to drive customer engagement.
• Implement loyalty programs to retain customers.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration or related field

Experience

• 3-5 years of experience in e-commerce or digital marketing

Technical Skills

• E-commerce Platforms (Shopify, WooCommerce)
• Google Analytics
• SEO/SEM

Soft Skills

• Strong Communication Skills
• Analytical Thinking
• Project Management

Certifications

• Google Analytics Certified

Languages

• English: Fluent