Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that enhance our online presence. You'll manage campaigns across various digital platforms, analyse performance metrics, and optimise our approach to ensure maximum reach and engagement.

Responsibilities

• Plan and implement paid advertising campaigns on platforms like Google Ads and Facebook.
• Monitor and report on website traffic using Google Analytics, providing actionable insights.
• Coordinate with the sales team to align marketing strategies with sales goals.
• Assist in the development of branding strategies that create a consistent brand identity online.
• Utilise SEO best practices to enhance website visibility and organic search performance.
• Implement email marketing strategies to nurture leads and communicate with our audience.

Requirements

Education

• Bachelor's degree in Marketing or a related field, Master's preferred

Experience

• 5+ years of experience in digital marketing or social media management

Technical Skills

• Email Marketing Tools
• PPC Advertising

Soft Skills

• Analytical Skills
• Team Player

Languages

• English: Fluent

Advantageous

• Knowledge of social media trends and best practices: Understanding of how to engage audiences on different platforms.
• Previous experience in B2B marketing: Experience targeting business clients in previous roles.

Benefits

• Comprehensive health coverage including dental and vision
• Paid time off and public holidays
• Opportunities for professional growth and development
• Positive workplace culture with team-building events

Company Culture

• Work-Life Balance: We prioritize a healthy work-life balance for our employees.
• Continuous Learning: We provide opportunities for training and continual learning.
• Employee Wellbeing: We offer wellness programs to support our employees' health and wellbeing.