Digital Marketing Specialist

Job Description

We are searching for a passionate Digital Marketing Specialist to join our team in Cape Town. The ideal candidate will have a strong understanding of digital marketing strategies including SEO, social media, and content marketing. This role is crucial to enhancing our online visibility and driving customer engagement.

Responsibilities

• Execute and manage SEO and PPC strategies to enhance web traffic.
• Engage with followers and manage online communities.
• Write and edit high-quality content that resonates with target audiences.
• Review and improve website analytics and user experience.
• Perform A/B testing on marketing campaigns to evaluate effectiveness.
• Create detailed reports on campaign performance metrics.
• Support the marketing team with ad-hoc digital projects.
• Coordinate with influencers and partners to enhance visibility.
• Plan and execute promotional events and online campaigns.
• Monitor online presence and manage the company's brand reputation.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Content Marketing
• Social Media Management
• PPC Advertising

Soft Skills

• Communication
• Creativity
• Analytical Skills

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms (e.g., MailChimp, HubSpot): Knowledge of creating and managing email marketing campaigns.
• Familiarity with CMS tools (e.g., WordPress, Shopify): Experience in managing websites using popular CMS tools.

Benefits

• Competitive salary with performance bonuses.
• Flexible working hours and work-from-home options.
• Health and wellness benefits.
• Career development opportunities and training.

Company Culture

• Team Collaboration: We value teamwork and encourage collaborative efforts across departments.
• Innovation: Our culture promotes innovation and creative thinking for problem-solving.
• Diversity and Inclusion: We celebrate diversity and strive to create an inclusive work environment.