Digital Marketing Specialist

Job Description

We are on the lookout for a creative and data-driven Digital Marketing Specialist to join our bustling team in Cape Town. The successful candidate will oversee the execution of online marketing strategies, aimed at boosting our clients' digital footprint and achieving measurable results. A blend of analytical skills and innovative thinking is essential for this role.

Responsibilities

• Plan and execute all digital marketing efforts, focusing on lead generation.
• Utilize data analytics to improve website user experience and conversion rates.
• Create and manage content calendars for social media platforms.
• Enhance online presence through targeted advertising campaigns.
• Conduct market research to inform marketing strategies.
• Collaborate with internal teams to create cohesive marketing strategies.
• Generate and analyze reports for campaign effectiveness.
• Engage with the online community through social media channels.
• Coordinate with PR and marketing teams for campaign alignment.
• Provide training and support for junior marketing staff.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Relevant postgraduate qualifications are a plus

Experience

• 3-5 years of hands-on experience in digital marketing roles

Technical Skills

• Content Creation
• Email Marketing

Soft Skills

• Communication
• Team Collaboration

Certifications

• Certified Digital Marketing Professional (CDMP)
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML and CSS: Basic understanding of HTML and CSS for content management.
• Experience with A/B testing and user experience design: Proficiency in A/B testing methodologies and improving user experience.

Benefits

• Comprehensive health and wellness benefits
• Retirement savings plan with a company match
• Remote work flexibility after onboarding
• Support for ongoing education and training

Company Culture

• Innovation: We champion innovative ideas and creative solutions in all areas of our work.
• Flexibility: Our work culture supports flexible schedules and remote work options when applicable.
• Community Engagement: We actively engage with and support our local community through various initiatives.