Digital Marketing Specialist

Job Description

We are seeking a skilled Digital Marketing Specialist to join our team in Port Elizabeth. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a key role in enhancing brand awareness, driving web traffic, and acquiring leads and customers through various digital channels.

Responsibilities

• Implement and manage email marketing campaigns to drive customer engagement.
• Optimize website content for SEO while maintaining branding standards.
• Develop and manage online promotions and giveaways.
• Evaluate and enhance customer experience through optimization techniques.
• Utilize analytics tools to track user behavior and trends.
• Foster relationships with influencers to expand brand visibility.
• Manage and maintain the marketing department's social media accounts.
• Work alongside the sales team to align marketing strategies with sales goals.

Requirements

Education

• Bachelor's degree in Business, Marketing, or a related field
• Postgraduate qualification in Digital Marketing is advantageous

Experience

• 4+ years of experience in digital marketing or a related field

Technical Skills

• PPC Advertising
• Email Marketing Software
• Content Creation

Soft Skills

• Project Management
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Video Marketing: Experience in creating and promoting video content for social media platforms.
• Understanding of Mobile Marketing Principles: Knowledge of mobile marketing techniques to enhance reach and engagement.

Benefits

• Comprehensive health, dental, and vision insurance
• Generous leave policy with paid time off
• Career advancement opportunities
• Access to learning resources and workshops
• Team-building activities and events

Company Culture

• Continuous Learning: Our employees are encouraged to pursue continuous learning and professional development.
• Work-Life Balance: We prioritize work-life balance to ensure our employees' well-being.
• Community Engagement: We actively engage in community service and support local initiatives.