Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join our vibrant team in Johannesburg. The ideal candidate will have a solid understanding of digital marketing strategies and will be responsible for managing our online campaigns, improving SEO, and driving social media engagement.

Responsibilities

• Lead digital marketing campaigns from conception to execution.
• Enhance website SEO through strategic content creation.
• Manage social media outreach and engagement.
• Gather insights from market research to refine marketing approaches.
• Measure campaign success and prepare analytical reports.
• Collaborate with the creative team to develop visual content.
• Engage with online communities to build brand loyalty.
• Evaluate digital marketing performance against industry benchmarks.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3-5 years of experience in a digital marketing role

Technical Skills

• Content Management Systems
• Email Marketing

Soft Skills

• Analytical Thinking
• Teamwork

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Media Marketing Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Understanding of web design principles: Ability to collaborate with web developers on design-related marketing projects.
• Experience with influencer marketing: Knowledge of leveraging influencer partnerships for brand promotion.

Benefits

• Comprehensive health coverage
• Annual pay increases based on performance
• Flexible working hours
• Training and certification support

Company Culture

• Innovation: We encourage innovative thinking and provide a platform for new ideas.
• Community Involvement: We actively engage with and contribute to the local community.
• Work-Life Balance: We prioritize a healthy work-life balance for our employees.