Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our vibrant team in Port Elizabeth. The successful candidate will be responsible for gathering data on consumers and competitors, analyzing qualitative and quantitative data, and providing insights that guide our strategic decisions.

Responsibilities

• Conduct competitive analysis to benchmark our performance.
• Translate complex data into actionable marketing insight.
• Create and manage presentations showcasing research results and recommendations.
• Develop a thorough understanding of market dynamics in targeted sectors.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3+ years of experience in market research or data analysis

Technical Skills

• Statistical Analysis
• Survey Design
• Data Visualization

Soft Skills

• Critical Thinking
• Communication

Languages

• English: Fluent

Advantageous

• Experience with SQL or data manipulation tools: Knowledge of SQL for analyzing databases and handling large data sets.
• Familiarity with market research tools like Qualtrics or SurveyMonkey: Experience using these tools for survey deployment and data collection.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible working hours
• Professional development opportunities
• Work-from-home options

Company Culture

• Inclusive Environment: We foster a diverse workplace where varied perspectives are valued.
• Innovative Thinking: Encouragement of creativity and out-of-the-box ideas to drive our research forward.