SEO Specialist

Job Description

Join our Durban-based team as an SEO Specialist. You will be responsible for optimizing our websites and content to rank higher in search engine results. We're looking for someone who can analyze data, identify trends, and implement SEO best practices to boost our online presence. Collaboration with different departments will be key in this role.

Responsibilities

• Perform competitive analysis to identify gaps and opportunities.
• Optimize website architecture for improved user experience.
• Create engaging SEO-focused content for various platforms.
• Review and enhance local SEO tactics for targeted markets.
• Engage in A/B testing for various SEO initiatives.
• Train junior staff on SEO best practices and techniques.

Requirements

Education

• Bachelor's degree in Marketing, Information Technology, or related field

Experience

• 3+ years of experience in SEO roles

Technical Skills

• SEO Tools (e.g., SEMrush, Moz)
• Google Analytics

Soft Skills

• Analytical thinking
• Communication

Certifications

• Google Analytics Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Familiarity with managing and optimizing PPC campaigns.
• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for better collaboration with web developers.

Benefits

• Comprehensive health insurance
• Retirement plan with company contributions
• Work-from-home options available
• Professional development opportunities

Company Culture

• Creativity: We thrive in a creative environment where team collaboration fosters innovation.
• Flexibility: We offer flexible working hours and remote work opportunities to support work-life balance.