SEO Specialist

Cape Town FULL TIME R25,000 - R40,000 / Month
(R300,000 - R480,000 / Year)

Job Description

We are seeking an SEO Specialist to help refine and implement search engine strategies that enhance our clients’ visibility and reach. This role involves technical SEO audits, keyword strategizing, and performance analytics to support marketing goals.

Responsibilities

  • Conduct comprehensive keyword research to guide content strategies.
  • Optimize on-page content and meta tags according to SEO best practices.
  • Perform technical SEO audits and implement improvements.
  • Monitor analytics and performance metrics, adjusting strategies as needed.
  • Collaborate with web developers to ensure adherence to SEO standards.
  • Create detailed reports on SEO performance and rankings.
  • Stay updated with the latest SEO trends and algorithm changes.
  • Develop link-building strategies to enhance domain authority.
  • Train clients and team members on SEO best practices and tools.
  • Engage with content creators to enhance SEO-driven content development.

Requirements

Education
  • Bachelor's degree in Marketing, Communications, or related field
Experience
  • 3+ years of experience in SEO and digital marketing
Technical Skills
  • SEO tools (e.g., Google Analytics, SEMrush)
  • HTML/CSS basics
Soft Skills
  • Analytical Thinking
  • Communication
Certifications
  • Google Analytics Certification
  • SEO Certification from a recognized institution
Languages
  • English: Fluent

Advantageous

  • Experience with PPC and Social Media Marketing: Knowledge of paid advertising strategies to complement SEO efforts.
  • Familiarity with CMS platforms: Experience using platforms such as WordPress for content management.

Benefits

  • Competitive salary package
  • Performance-based bonuses
  • Health insurance coverage
  • Flexible working hours with remote options

Company Culture

  • Innovative Environment: We value creativity and innovation, fostering an atmosphere where teams are encouraged to think outside the box.
  • Employee Development: We provide numerous opportunities for professional growth and development.
  • Team Collaboration: Collaboration is at the heart of our work culture, enabling us to achieve great results together.
Status: Open