Digital Marketing Manager

Job Description

We are seeking a highly motivated Digital Marketing Manager to lead our marketing initiatives in Cape Town. The ideal candidate will have a strong background in digital marketing, SEO, PPC, content creation, and social media strategy. You will play a crucial role in driving our marketing efforts and achieving our business goals.

Responsibilities

• Lead the planning and execution of digital marketing efforts.
• Manage budgets for digital marketing campaigns effectively.
• Create and curate content across multiple channels.
• Develop and share reports on campaign performance metrics.
• Collaborate with graphic designers to produce engaging marketing materials.
• Research and analyze market trends to optimize marketing strategies.
• Build relationships with industry influencers and partners.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• MBA or equivalent experience is preferred

Experience

• 5+ years in a digital marketing role with proven results

Technical Skills

• Email Marketing
• Data Analysis

Soft Skills

• Leadership
• Strategic Thinking

Certifications

• Certified Digital Marketing Professional
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI Principles: Ability to apply UX/UI principles to digital campaigns.
• Familiarity with A/B Testing: Knowledge of A/B testing methodologies for campaign optimization.

Benefits

• Comprehensive health and wellness benefits
• Flexible hours with the option to work remotely
• Investment in continuous professional development
• Annual team retreats
• Incentives for outstanding performance

Company Culture

• Employee Empowerment: We empower our employees by providing opportunities for growth and development.
• Dynamic Work Culture: Our fast-paced culture is designed to adapt and evolve with industry trends.
• Sustainability Focus: We are committed to sustainable practices within our business operations.