Digital Marketing Specialist

Job Description

Are you a digital marketing whiz looking to make an impact? Join us as a Digital Marketing Specialist in Johannesburg, where you'll be responsible for creating, managing, and optimizing online marketing campaigns. You'll work closely with cross-functional teams to enhance our digital presence and contribute to driving results.

Responsibilities

• Perform ongoing keyword research and optimization to improve organic search visibility.
• Administer and optimize PPC campaigns across various platforms.
• Work with the marketing team to develop newsletters and promotional materials.
• Stay updated on digital marketing trends and best practices.
• Assist in the development of promotional strategies and campaigns.
• Develop reports detailing campaign performance and improvements.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Advanced degrees are preferred

Experience

• 3-5 years of digital marketing experience

Technical Skills

• Content Marketing
• Social Media Marketing

Soft Skills

• Analytical Thinking
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of graphic design tools like Canva: Ability to create visually appealing marketing materials.
• Experience with A/B testing methods: Utilization of testing to optimize marketing efforts and increase conversions.

Benefits

• Health, dental, and vision insurance
• Generous PTO and leave policies
• Flexible work schedules with remote work options
• Team-building retreats and social events

Company Culture

• Growth Mindset: We promote a growth mindset among our employees, providing opportunities for continuous learning.
• Team Collaboration: Collaboration is key to our success; we encourage open communication and idea-sharing.
• Work-Life Balance: We prioritize work-life balance, ensuring our employees have the flexibility they need.