SEO Specialist

Job Description

We are seeking a passionate SEO Specialist to join our vibrant team in Durban. The ideal candidate will have a strong understanding of search engine optimization strategies, analytics, and content marketing. You will play a key role in driving traffic and increasing our client's online visibility.

Responsibilities

• Perform regular SEO audits to identify opportunities for improvement.
• Utilize tools like Google Analytics and SEMrush for tracking.
• Develop link-building strategies to enhance domain authority.
• Create compelling SEO reports for internal teams and clients.
• Work with the social media team to align SEO with social marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Relevant certifications in SEO or Digital Marketing are advantageous.

Experience

• At least 3 years of experience in SEO or digital marketing.

Technical Skills

• SEO tools (e.g., Google Analytics, Moz, Ahrefs)
• Content Management Systems (CMS)

Soft Skills

• Analytical mindset
• Communication

Languages

• English: Fluent

Advantageous

• Experience with PPC advertising: Knowledge of paid search strategies to complement SEO.
• Familiarity with social media marketing: Understanding how social media impacts SEO and online branding.

Benefits

• Competitive salary package
• Health and wellness benefits
• Opportunity for remote work
• Career development and training opportunities

Company Culture

• Team-oriented Environment: We believe in collaboration and teamwork to achieve our goals.
• Innovation-driven: We embrace innovative thinking and encourage creative solutions.
• Continuous Improvement: We focus on learning and growing, both personally and professionally.