Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our dynamic team in Port Elizabeth. In this role, you will develop and implement effective digital marketing strategies aimed at boosting our client's online visibility and engagement. You will analyze campaign performance and work closely with the design team to create compelling content that resonates with target audiences.

Responsibilities

• Implement creative strategies to increase website traffic and lead generation.
• Use analytics tools to track user interaction and refine marketing techniques.
• Develop content calendars and manage publishing schedules.
• Engage with audience feedback and comments on social media.
• Provide insights on market trends and consumer behavior.
• Collaborate with sales teams to align marketing efforts with sales goals.

Requirements

Education

• Master's degree in Marketing or related field is preferred

Experience

• 5+ years of experience in digital marketing, especially in B2B environments

Technical Skills

• Content Management Systems
• Email Marketing Software

Soft Skills

• Team Collaboration
• Time Management

Languages

• English: Fluent
• Afrikaans: Basic

Advantageous

• Experience with content marketing strategy: Proven track record of creating and executing content marketing strategies.
• Understanding of GDPR and data protection regulations: Knowledge of data protection laws impacting digital marketing.

Benefits

• Comprehensive health insurance and wellness programs
• Work-life balance support with flexible hours
• Annual leave and public holidays
• Training workshops and conferences

Company Culture

• Work-Life Balance: We prioritize work-life balance to ensure our employees thrive both personally and professionally.
• Inclusivity: We strive for a diverse workforce and value different perspectives and experiences.
• Community Engagement: We actively support local initiatives and encourage volunteer participation among employees.