Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our Johannesburg team. The successful candidate will be responsible for analyzing market trends and consumer behaviour to provide actionable insights that support our clients' strategic initiatives. You will work closely with cross-functional teams to gather data, create reports, and present findings.

Responsibilities

• Gather and analyze market data to inform business strategies.
• Create data visualizations to present findings effectively.
• Collaborate with product teams to identify market opportunities.
• Write and publish reports on market conditions and forecasts.
• Conduct focus groups and interviews to gather qualitative data.
• Assist in developing strategies for product launches.
• Monitor industry news and report on relevant developments.
• Support the marketing team in campaign analysis.

Requirements

Education

• Bachelor's degree in Marketing, Business, or Economics
• Master's degree is preferred

Experience

• 3+ years of market research experience with a focus on consumer insights

Technical Skills

• Market Research Methods
• SPSS or SAS

Soft Skills

• Interpersonal Skills
• Time Management

Certifications

• Certified Market Research Professional
• Business Analysis Certification

Languages

• English: Fluent

Advantageous

• Understanding of digital marketing metrics: Knowledge of how to analyze digital campaign performance.
• Experience with social media analytics tools: Familiarity with tools that measure social media engagement and reach.

Benefits

• Health and wellness programs
• Annual leave and sick leave
• Employee discounts
• Team-building activities

Company Culture

• Open Communication: We encourage open dialogue and communication, ensuring everyone has a voice.
• Supportive Environment: Our culture promotes a supportive atmosphere where employees are encouraged to share ideas and feedback.
• Work-life Balance: We value work-life balance and support our employees in maintaining their personal well-being.