Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join our vibrant team in Johannesburg. The ideal candidate will have exceptional skills in creating and managing effective digital marketing campaigns across various online platforms.

Responsibilities

• Design and execute effective digital marketing campaigns across multiple channels.
• Analyze data to track the success and ROI of marketing initiatives.
• Utilize PPC advertising to drive targeted traffic to websites.
• Implement and manage affiliate marketing programs.
• Enhance user experience through A/B testing and optimization.
• Work closely with sales teams to ensure alignment of marketing strategies.
• Develop and maintain email lists for direct communication.
• Create engaging content for blogs and newsletters.
• Utilize social media analytics to refine outreach strategies.
• Participate in webinars and industry events as a brand representative.

Requirements

Education

• Bachelor’s degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO Optimization
• Google Ads
• Social Media Marketing
• Email Marketing

Soft Skills

• Creativity
• Analytical Skills

Certifications

• Google Analytics Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Tag Manager: Proficient in using GTM to track marketing data and analyze user behavior.
• Familiarity with CRM tools: Understanding of Customer Relationship Management software to enhance customer engagement.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Flexible working hours
• Professional development opportunities
• Work-from-home options

Company Culture

• Collaborative Environment: We value teamwork and encourage collaboration across departments.
• Innovation: Our culture fosters creativity and the pursuit of new ideas.
• Employee Recognition: We celebrate achievements and recognize the hard work of our team.