PPC Marketing Specialist

Job Description

As a PPC Marketing Specialist, you will play a crucial role in planning and managing Pay-Per-Click advertising campaigns. Your expertise will help drive traffic and convert leads into customers through strategic and analytical approaches.

Responsibilities

• Create detailed campaign reports and performance metrics.
• Identify and troubleshoot underperforming campaigns swiftly.
• Design and implement remarketing strategies to boost conversions.
• Collaborate with sales teams to ensure smooth lead handoff.
• Oversee ad spend and adjust budgets as necessary for maximization.
• Conduct user experience testing for landing pages to improve conversion rates.
• Leverage automation tools for campaign management efficiency.

Requirements

Education

• Bachelor's degree in Digital Marketing or related discipline

Experience

• 4+ years of hands-on experience in PPC campaign management

Technical Skills

• Google Analytics
• AdWords Editor
• Bid Management Tools

Soft Skills

• Creative Problem Solving
• Collaboration

Certifications

• Certified Digital Marketing Professional
• AdWords Certification

Languages

• English: Fluent

Advantageous

• Experience with programmatic advertising: Familiarity with programmatic buying and ad exchanges.
• Proficiency in using marketing automation tools: Experience with tools that support automated marketing efforts.

Benefits

• Comprehensive health insurance and wellness programs
• Generous annual leave policy
• Work-from-home options available
• Investment in further training and certifications

Company Culture

• Diversity and Inclusion: We are committed to fostering a diverse and inclusive workplace where everyone feels valued.
• Continuous Improvement: We believe in continuous improvement, both as individuals and as a company.