SEO Specialist

Job Description

We are on the lookout for an SEO Specialist to join our team in Pretoria. The ideal candidate will have hands-on experience in developing and implementing effective SEO strategies to improve our website's visibility and ranking in search engines. You will analyze website performance, conduct keyword research, and stay updated with the latest SEO trends.

Responsibilities

• Develop and execute effective SEO strategies to enhance site visibility and ranking.
• Conduct keyword research and optimize website content accordingly.
• Monitor and analyze performance metrics using SEO tools and analytics.
• Work closely with the content team to create SEO-friendly content.
• Implement on-page and off-page SEO techniques.
• Stay current with SEO trends and algorithm updates to refine strategies.
• Collaborate with web developers to improve site architecture for SEO.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is a plus

Experience

• 3-5 years of experience in digital marketing, focusing on SEO

Technical Skills

• Keyword Research
• Content Management Systems (CMS)

Soft Skills

• Teamwork
• Creativity

Certifications

• Google Ads Certification
• SEO Specialist Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Familiarity with PPC campaigns: Experience in working with pay-per-click advertising and Google Ads.
• Experience with social media marketing: Knowledge of how social media impacts SEO and driving traffic.

Benefits

• Competitive salary package
• Health insurance and wellness programs
• Flexible working hours
• Paid time off

Company Culture

• Innovative Environment: We promote creativity and innovation in all our projects.
• Team Spirit: Collaboration and teamwork are at the heart of our culture.
• Commitment to Diversity: We celebrate diversity and strive to create an inclusive workplace.