Digital Marketing Specialist

Job Description

The Digital Marketing Specialist will play a pivotal role in driving brand awareness and customer engagement through various digital channels. As part of our dynamic marketing team, you will develop and implement effective digital marketing campaigns, analyze performance metrics, and optimise strategies to achieve our business goals.

Responsibilities

• Execute and manage digital marketing strategies to enhance brand awareness.
• Conduct competitor analysis and market research to identify opportunities.
• Implement and optimise PPC advertising campaigns.
• Create engaging email marketing campaigns and newsletters.
• Monitor website performance and suggest improvements.
• Analyse customer engagement and conversion metrics to improve ongoing campaigns.
• Work closely with the sales team to ensure alignment on marketing initiatives.
• Manage budgets and track expenses related to marketing campaigns.

Requirements

Education

• Bachelor's degree in Marketing or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Ads
• Social Media Marketing
• Email Marketing

Soft Skills

• Communication
• Analytical thinking

Certifications

• Google Analytics Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with content management systems (CMS): Familiar with platforms like WordPress or Shopify.
• Knowledge of graphic design tools: Basic skills in tools like Canva or Adobe Creative Suite.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours and remote options
• Opportunity for professional development.

Company Culture

• Teamwork: We believe in collaboration and collective success.
• Innovation: We encourage creative thinking and innovation.
• Work-Life Balance: We prioritize a healthy work-life balance for all employees.