Digital Marketing Strategist

Job Description

As a Digital Marketing Strategist, you will be responsible for developing and executing innovative digital marketing strategies that drive traffic, engagement, and conversions. You'll work closely with creative teams to ensure cohesive messaging and branding. Your expertise will help shape our client's online presence, making you a crucial part of our growth.

Responsibilities

• Lead digital marketing strategies that align with business goals.
• Optimize online advertising strategies to increase quality traffic.
• Work with social media teams to develop content that resonates with audiences.
• Regularly review and adapt strategies based on emerging trends and technologies.
• Manage budgets and allocate resources for various digital initiatives.
• Foster relationships with external partners and vendors.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is favourable

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms: Hands-on experience with Mailchimp or similar tools.
• Knowledge of local market trends: Understanding South African consumer behaviours is a plus.

Benefits

• Attractive remuneration package with bonuses based on performance
• Comprehensive medical aid coverage
• Flexible working arrangements
• Professional development opportunities

Company Culture

• Continuous Improvement: Our approach is centered around constant learning and growth.
• Diversity: We celebrate diverse backgrounds and perspectives.
• Community Engagement: We actively participate in community initiatives and encourage our employees to do the same.