Digital Marketing Specialist

Job Description

Join our creative team as a Digital Marketing Specialist, where you will play a vital role in executing innovative marketing campaigns. Your expertise will help us increase brand awareness and customer acquisition through strategic digital marketing initiatives.

Responsibilities

• Design and execute compelling digital advertising campaigns.
• Generate high-quality website traffic through strategic content marketing.
• Leverage SEO best practices to elevate organic search rankings.
• Coordinate with cross-functional teams on product launches and promotions.
• Facilitate customer feedback campaigns to understand market demands.
• Maintain corporate brand standards across all digital marketing channels.
• Use data to identify audiences, optimize campaigns, and improve customer engagement.

Requirements

Education

• Bachelor's degree in Business or Public Relations is preferred

Experience

• 5+ years of relevant experience in digital marketing

Technical Skills

• Google Analytics
• Email Automation Software

Soft Skills

• Problem-solving
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification

Languages

• Afrikaans: Fluent
• English: Fluent

Advantageous

• Knowledge of Video Marketing: Experience with creating and promoting video content for marketing purposes.
• Familiarity with Affiliate Marketing Strategies: Understanding affiliate marketing dynamics will be an advantage.

Benefits

• Comprehensive health benefits package
• Annual leave and sick leave provisions
• Access to training and workshops
• Work-life balance initiatives

Company Culture

• Inclusive Environment: We celebrate diversity and foster an inclusive workspace where everyone feels valued.
• Supportive Leadership: Our leaders encourage open communication and support the professional journeys of team members.