Marketing Data Analyst

Job Description

We are looking for a Marketing Data Analyst to join our dynamic team in Sandton. The ideal candidate will have a strong foundation in data analysis and market research, helping to generate insights that drive our marketing strategy. This role requires a keen analytical mind and a passion for uncovering trends that inform business decisions.

Responsibilities

• Gather and analyze marketing and sales data to identify trends and patterns.
• Prepare and present actionable insights to senior management and stakeholders.
• Work closely with cross-functional teams to ensure data-driven decision-making.
• Leverage advanced analytics to enhance customer segmentation and targeting.
• Assist in the development of marketing forecasts and budgets.
• Implement data collection systems and other strategies to optimize statistical efficiency.
• Ensure data integrity and accuracy through regular audits and corrections.
• Stay updated with the latest industry trends and analytics best practices.

Requirements

Education

• Bachelor's degree in Marketing, Business Analytics, or a related field
• Master's degree in a related field is a plus

Experience

• 3-5 years of experience in a data-heavy marketing role

Technical Skills

• R or Python
• Market Research Techniques

Soft Skills

• Teamwork
• Creative thinking

Languages

• English: Fluent

Advantageous

• Experience with A/B testing and optimization: Knowledge in conducting A/B tests to optimize marketing campaigns.
• Experience in project management: Experience managing marketing projects from concept to execution.

Benefits

• Comprehensive health benefits including dental and vision
• Retirement savings plan with company matching
• Work-from-home options available
• Access to training and development programs

Company Culture

• Innovation: We encourage innovative thinking to solve complex problems.
• Work-Life Balance: We prioritize our employees' well-being and work-life balance.
• Recognition: We celebrate our employees' achievements and contributions.