SEO Specialist

Job Description

We're on the hunt for a skilled SEO Specialist to join our vibrant team in Durban. The ideal candidate will be responsible for implementing SEO strategies to enhance our clients' websites, increase organic traffic, and improve rankings on search engines. A solid understanding of SEO tools and analytics is essential for success in this role.

Responsibilities

• Lead SEO campaigns for multiple clients, ensuring effective execution.
• Analyze website traffic and user behavior to make data-driven decisions.
• Collaborate with designers to ensure SEO principles are incorporated in web designs.
• Generate reports on organic traffic and rankings.
• Implement changes based on SEO audits and performance metrics.
• Manage Google Ads and other PPC campaigns alongside SEO efforts.
• Engage in social media strategies to complement SEO efforts.
• Document SEO strategies and results for ongoing improvement.

Requirements

Education

• Bachelor's degree in Marketing or Digital Marketing

Experience

• 4+ years of progressive SEO experience

Technical Skills

• Keyword Research Tools
• CMS Platforms (WordPress, etc.)

Soft Skills

• Team Player
• Time Management

Certifications

• HubSpot Inbound Marketing Certification
• Yoast SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Knowledge in conducting A/B testing for landing pages and content.
• Familiarity with local SEO strategies: Experience in optimizing for local search results and Google My Business.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company contributions
• Professional development opportunities
• Work-life balance initiatives

Company Culture

• Inclusivity: We celebrate diversity and are committed to building an inclusive workplace where everyone feels valued.
• Community Engagement: Our team actively participates in community outreach and charitable initiatives.
• Work-Life Balance: We prioritize work-life balance and provide flexible work options to support our team members.