SEO Specialist

Job Description

We are on the lookout for a proactive Product Marketing Manager with a passion for driving growth through strategic marketing initiatives. The successful candidate will play a pivotal role in enhancing our product positioning and driving market demand. If you have the expertise in marketing strategy, product life-cycle management, and cross-functional collaboration, we want to hear from you!

Responsibilities

• Analyze website performance and track performance metrics.
• Implement local SEO strategies to enhance visibility in local searches.
• Work on mobile optimization strategies.
• Collaborate with PPC teams to optimize paid search campaigns.
• Stay informed about industry trends and competitor strategies.
• Provide input for content calendar and social media strategies.
• Support A/B testing of SEO strategies and content.
• Optimize images and multimedia content for search engines.
• Assist in the development of effective pay-per-click advertising campaigns.
• Manage SEO audit tools to ensure best practices are followed.

Requirements

Education

• Bachelor's degree in Digital Marketing, Business, or related field
• Master's degree in Digital Marketing or related field is an advantage

Experience

• 3+ years of experience in online marketing with a focus on SEO

Technical Skills

• SEO Best Practices
• Content Management Systems

Soft Skills

• Creativity
• Strategic Planning

Certifications

• Certified Digital Marketing Professional
• Advanced SEO Strategies Certification

Languages

• English: Fluent

Advantageous

• Experience in PPC advertising: Knowledge of pay-per-click strategies and integration with SEO efforts.
• Familiarity with A/B testing methodologies: Ability to implement and analyze A/B tests for SEO effectiveness.

Benefits

• Comprehensive benefits package
• Generous leave policies
• Remote work options available
• Access to online learning resources

Company Culture

• Team Spirit: We believe in building a strong team spirit and camaraderie.
• Continuous Improvement: Regular training and upskilling opportunities for all employees.
• Work-Life Balance: Promoting a healthy work-life balance in our organization.