Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist in Durban, you'll develop and implement engaging marketing strategies across multiple digital platforms. This role involves collaborating with creative teams to enhance brand visibility and drive traffic.

Responsibilities

• Oversee the development of all digital marketing materials.
• Conduct keyword research to guide content strategy.
• Evaluate analytics to drive future marketing strategies.
• Engage with customers via social media channels.
• Develop partnerships with influencers and bloggers.
• Facilitate online promotions and events.
• Create landing pages for specific campaigns.
• Maintain website content and SEO best practices.
• Provide training to junior marketing staff as needed.

Requirements

Education

• Bachelor's degree in Marketing or Communications

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• Content Strategy
• Email Marketing

Soft Skills

• Creativity
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Ability to create and edit engaging video content for online platforms.
• Understanding of user experience (UX): Knowledge of UX principles and importance in digital marketing.

Benefits

• Comprehensive health insurance
• Annual training budget for professional growth
• Flexible work schedule and remote options
• Team-building activities and events

Company Culture

• Learning: Continuous learning is essential; we support personal and professional development.
• Work-Life Balance: We promote a healthy work-life balance with flexible hours and remote options.
• Community Engagement: We engage with the local community and encourage staff to participate in outreach programs.