SEO Specialist

Job Description

Join us as an SEO Specialist where you'll play a crucial role in crafting and executing effective SEO strategies to enhance web visibility for our diverse client portfolio. Your analytical skills will help identify opportunities for optimization.

Responsibilities

• Research and analyze competitors' SEO strategies and performance.
• Utilize SEO tools to conduct site audits and implement corrections.
• Develop and manage outreach campaigns to strengthen link-building efforts.
• Create comprehensive reports for clients showcasing progress and areas for improvement.
• Collaborate with the social media team to drive traffic to website content.
• Train team members on SEO best practices and effective strategies.
• Implement local SEO strategies to enhance location-based visibility.
• Optimize website navigation and structure to ensure excellent user experience.
• Assist in developing digital marketing strategies integrating SEO tactics.
• Participate in brainstorming sessions to develop creative content ideas.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Certification in SEO is a plus

Experience

• 3-5 years of SEO experience, especially with e-commerce platforms

Technical Skills

• Content Management Systems (CMS)
• Keyword Research Tools

Soft Skills

• Teamwork
• Project Management

Certifications

• HubSpot SEO Certification
• Online Marketing Certified Professional (OMCP)

Languages

• English: Fluent

Advantageous

• Knowledge of user experience (UX) principles: Understanding of UX/UI principles to improve site engagement.
• Experience with social media advertising: Experience in running ads across various social media platforms.

Benefits

• Comprehensive medical aid plan
• Generous leave policies for work-life balance
• Professional development opportunities
• Employee wellness programs

Company Culture

• Innovation: Our company is built on a culture of innovation and creativity, welcoming fresh ideas and approaches.
• Inclusivity: We celebrate diversity and ensure that everyone’s voice is heard, recognized, and respected.
• Work-Life Balance: We prioritize work-life balance, offering flexibility to help our employees thrive both personally and professionally.