Digital Marketing Specialist

Cape Town FULL TIME R25,000 - R35,000 / Month
(R300,000 - R420,000 / Year)

Job Description

We are on the lookout for a Digital Marketing Specialist to join our dynamic team. As a key player in our marketing efforts, you will be responsible for developing and executing online marketing strategies that enhance brand visibility and engagement. You'll work closely with clients to identify their needs and develop customized marketing solutions. If you're passionate about digital marketing and eager to make an impact, we want to hear from you!

Responsibilities

  • Plan and manage digital marketing campaigns across multiple channels.
  • Use analytics tools to track and report on campaign performance.
  • Develop content calendar and oversee production of digital content.
  • Coordinate email marketing campaigns from conception to execution.
  • Engage with online communities and networks to enhance brand presence.
  • Implement A/B testing to improve conversion rates.
  • Research competitors and stay informed about market trends.
  • Assist in budget management and resource allocation for campaigns.

Requirements

Education
  • Bachelor's degree in Digital Marketing or Communications is preferred
Experience
  • 3+ years of experience in a digital marketing role
Technical Skills
  • Email Marketing
  • PPC Advertising
Soft Skills
  • Teamwork
  • Time Management
Certifications
  • Facebook Blueprint Certification
  • Google Ads Certification
Languages
  • English: Fluent

Advantageous

  • Experience with marketing automation tools: Familiarity with tools that help streamline and automate marketing tasks.
  • Video marketing experience: Knowledge in creating and promoting video content for marketing purposes.

Benefits

  • Health and dental insurance
  • Generous leave policies
  • Flexible working hours
  • Professional development opportunities

Company Culture

  • Innovative Environment: We prioritize innovation in our projects, encouraging creative solutions.
  • Supportive Team: Our culture is rooted in support and camaraderie among team members.
  • Continuous Learning: We promote continuous learning through training and workshops.
Status: Open