Digital Marketing Specialist

Job Description

We are seeking a skilled Digital Marketing Specialist to join our vibrant team in Cape Town. The ideal candidate will be well-versed in SEO, content marketing, and social media strategy, working alongside our creative team to enhance our online presence and reach.

Responsibilities

• Lead SEO initiatives to enhance website visibility.
• Develop and execute social media strategies across platforms.
• Create engaging content for websites, blogs, and social media.
• Analyze competitor strategies and identify opportunities to improve.
• Facilitate webinars and online promotions for brand awareness.
• Stay up-to-date with the latest marketing trends and technologies.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3-5 years in a digital marketing role with proven results

Technical Skills

• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Analytical Skills
• Team Player

Certifications

• Digital Marketing Institute Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Proficient in running A/B tests on landing pages and marketing emails to optimise performance.
• Strong graphic design skills: Ability to create visually compelling graphics for digital marketing campaigns.

Benefits

• Full healthcare coverage including dental and vision
• Annual performance bonuses
• Remote work flexibility
• Continuous learning opportunities and training

Company Culture

• Supportive Atmosphere: We create a supportive environment that nurtures growth and development.
• Continuous Improvement: We constantly strive to improve our practices and learn from feedback.
• Work-Life Balance: Our approach promotes a balance between work responsibilities and personal life.