Market Research Analyst

Job Description

We are seeking an analytical and detail-oriented Market Research Analyst to join our Durban office. Your primary focus will be on collecting data and producing insightful reports that guide our clients' market strategies. Strong communication and analytical skills are essential.

Responsibilities

• Gather and interpret data to enhance market understanding.
• Develop market segmentation strategies based on research.
• Provide actionable insights and recommendations to stakeholders.
• Collaborate with the marketing team to create compelling advertising strategies.
• Utilize statistical software for data analysis.
• Help maintain databases of market research data.
• Provide training and support to junior analysts as needed.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree preferred

Experience

• 3+ years of experience in market research or analysis

Technical Skills

• Statistical analysis
• Data visualization tools
• SPSS or similar tools

Soft Skills

• Analytical thinking
• Communication
• Problem-solving

Languages

• English: Fluent

Advantageous

• Experience with qualitative and quantitative research methods: Demonstrated ability to conduct both qualitative interviews and quantitative surveys.
• Familiarity with CRM software: Experience utilizing CRM tools for data analysis.

Benefits

• Competitive salary package
• Health and wellness benefits
• Opportunities for professional development
• Flexible work hours

Company Culture

• Collaboration: A team-oriented environment that values input from all members.
• Growth Mindset: Encouraging continuous learning and professional development.
• Inclusive Workplace: We celebrate diversity and promote inclusivity across all levels.