Digital Campaign Manager

Job Description

We are on the lookout for a Digital Campaign Manager to head our digital marketing efforts in Cape Town. The ideal candidate will have a proven track record of developing effective digital marketing strategies that drive brand awareness and engagement. You will work closely with a bright team of marketers to create data-driven campaigns that connect with our target audience.

Responsibilities

• Design and launch innovative digital campaigns to increase market share.
• Oversee the analysis of customer interactions and data throughout the customer lifecycle.
• Evaluate and report on the effectiveness of campaigns in achieving their goals.
• Build and maintain relationships with key stakeholders.
• Stay updated with the latest trends in digital marketing.
• Foster a culture of continuous improvement within the team.
• Create reports to communicate campaign results to senior management.
• Represent the company at digital marketing events and conferences.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing or related field is preferred

Experience

• 5+ years of experience in managing digital marketing campaigns

Technical Skills

• PPC Advertising
• Data Analysis

Soft Skills

• Project Management
• Negotiation

Certifications

• Facebook Blueprint Certification
• Google AdWords Certification

Languages

• English: Fluent

Advantageous

• Experience with influencer marketing: Proven skills in creating partnerships with key influencers.
• Proficiency in A/B testing: Ability to design and execute A/B tests for campaign optimization.

Benefits

• Comprehensive medical, dental, and vision coverage
• Performance bonuses
• Generous leave policies including paid time off and public holidays
• Training workshops and conferences

Company Culture

• Continuous Improvement: We invest in our people through ongoing training and development opportunities.
• Work-Life Balance: We promote a healthy work-life balance, ensuring our team members' well-being.
• Community Engagement: We actively participate in community service projects and encourage employee involvement.