Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist in Pretoria! Your main tasks will involve creating and optimizing digital campaigns across various platforms to enhance our online presence and boost our marketing performance. If you have a knack for analytics and a passion for digital marketing, we want to hear from you!

Responsibilities

• Execute and oversee integrated marketing campaigns that promote our services.
• Utilize analytics to guide marketing strategies and improve ROI.
• Design targeted email campaigns and evaluate their effectiveness.
• Engage with customers through social media interactions and responses.
• Manage and enhance our online reputation through effective reviews and feedback.
• Analyze competitor activity in the digital space and suggest improvements.
• Develop SEO best practices for all content to maximize visibility.

Requirements

Education

• Bachelor's degree in Digital Marketing or relevant field
• Master's degree is a benefit

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• PPC Advertising
• Content Creation

Soft Skills

• Teamwork
• Time Management

Certifications

• Facebook Blueprint Certification
• Google AdWords Certification

Languages

• English: Fluent

Advantageous

• Knowledge of video marketing: Experience creating and marketing video content to engage audiences.
• Familiarity with A/B testing: Experienced in conducting A/B tests to optimize campaigns.

Benefits

• Comprehensive health insurance
• Annual leave and public holidays
• Employee wellness initiatives and activities
• Training and ongoing learning opportunities

Company Culture

• Continuous Learning: We foster a culture of learning, encouraging our employees to develop their skills and grow.
• Diversity and Inclusion: We value diversity and create an inclusive environment where everyone belongs.