Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our vibrant marketing team in Johannesburg. You will be responsible for executing and managing impactful digital marketing campaigns that drive engagement and increase brand visibility. The ideal candidate should possess excellent communication skills and a strong understanding of digital marketing platforms.

Responsibilities

• Design and implement effective SEO strategies to improve organic search visibility.
• Create and manage pay-per-click (PPC) campaigns to drive traffic and conversions.
• Work with designers to create compelling marketing materials.
• Analyze website traffic and campaign performance using analytics tools.
• Lead A/B testing initiatives to optimize campaigns and improve conversion rates.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field

Experience

• 3+ years of experience in digital marketing or related field

Technical Skills

• SEO
• PPC Advertising

Soft Skills

• Analytical Skills
• Communication Skills

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with email marketing platforms like Mailchimp: Knowledge in creating and managing email marketing campaigns.
• Familiarity with graphic design tools such as Canva: Ability to create visual content for campaigns.

Benefits

• Health and wellness benefits
• Retirement savings plan with matching contributions
• Flexible work hours and remote work options
• Professional development opportunities

Company Culture

• Innovative Environment: We embrace creativity and encourage our team to think outside the box.
• Growth Mindset: Continuous learning and development are at the heart of our culture.
• Team Collaboration: Our collaborative approach fosters teamwork and open communication.