Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our team in Cape Town. You will be responsible for developing and executing digital marketing strategies to enhance brand visibility and engage our target audience effectively. The ideal candidate should have experience in SEO, PPC, and social media marketing.

Responsibilities

• Oversee the creation of marketing content across diverse platforms.
• Manage customer relationships through email marketing.
• Evaluate competitor activities and report findings.
• Execute social media marketing strategies to increase engagement.
• Assist in managing budget allocation for digital channels.
• Conduct A/B testing for campaign optimization.
• Provide insights on user behavior and preferences.
• Collaborate with sales to align marketing with sales goals.
• Foster partnerships with influencers and collaborators.

Requirements

Education

• Bachelor's degree in Digital Marketing or Business
• Master's degree is a plus

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• PPC Campaigns
• Email Marketing

Soft Skills

• Creativity
• Teamwork

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video marketing: Knowledge of creating and managing video content for marketing purposes.
• Experience with e-commerce platforms: Hands-on experience in managing online store marketing.

Benefits

• Generous leave policies
• Health and wellness programs
• Annual team-building retreats
• Work-from-home options

Company Culture

• Inclusivity: We prioritize diversity and inclusion, making sure every voice is heard.
• Innovation Focus: Innovation and creativity are encouraged, paving the way for groundbreaking ideas.