Market Research Analyst

Job Description

As a Market Research Analyst, you will play a pivotal role in providing insights that enhance our market strategy. This position involves designing surveys, analyzing market trends, and generating reports that help guide our business decisions. We're looking for a keen analytical mind with a flair for data interpretation.

Responsibilities

• Lead market research projects from inception to completion, ensuring all objectives are met.
• Analyse quantitative and qualitative data to draw meaningful conclusions.
• Identify target markets and potential customer segments to optimize strategies.
• Collate and interpret market research data to support marketing campaigns.
• Create infographics and dashboards to visualize complex data sets.
• Liaise with external research vendors for large-scale study projects.
• Ensure quality control throughout the research process and reporting.

Requirements

Education

• Bachelor's degree in Marketing, Statistics, or a related field
• Master's degree in Market Research is preferred

Experience

• 5+ years of experience in market research, with a focus on quantitative methods

Technical Skills

• Market Segmentation
• Competitive Analysis

Soft Skills

• Project Management
• Interpersonal Skills

Certifications

• Certified Market Research Analyst (CMRA)
• Google Analytics Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Proficiency in programming languages for data analysis (e.g., R, Python): Hands-on experience in using programming languages for data manipulation.
• Knowledge of consumer psychology: Understanding of consumer behavior and decision-making processes.

Benefits

• Attractive salary package with yearly bonuses
• Comprehensive health coverage
• Employee discounts on services
• Rich learning and development opportunities

Company Culture

• Continuous Improvement: We believe in ongoing learning and seek to improve our processes constantly.
• Work-Life Balance: We strive to maintain a healthy balance between work and personal life for our employees.
• Employee Empowerment: We empower our employees to take initiative and make decisions.