Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our vibrant team in Johannesburg. This role involves crafting and executing marketing strategies that elevate our brand presence online. You’ll work closely with our design and content teams to create compelling campaigns across various digital channels. The ideal candidate will have strong analytical skills and a proven track record of successful digital marketing initiatives.

Responsibilities

• Execute paid advertising campaigns, optimizing for maximum ROI.
• Work closely with the sales team to align marketing strategies with sales goals.
• Manage the marketing budget and allocate resources effectively.
• Analyze customer insights and feedback to refine marketing efforts.
• Provide support to all marketing initiatives and events.
• Foster partnerships with influencers and online personalities.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field
• Additional certifications in digital marketing are preferred

Experience

• 2+ years of experience in digital marketing with a focus on social media and content creation

Technical Skills

• Content Creation
• PPC Advertising

Soft Skills

• Time Management
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of marketing automation tools: Experience with tools like HubSpot or Mailchimp for automating campaigns.
• Familiarity with A/B testing: Hands-on experience with A/B testing strategies to optimize campaigns.

Benefits

• Comprehensive medical aid plan
• Generous leave policies
• Professional development allowances
• Work-life balance initiatives

Company Culture

• Inclusivity: We believe in creating a diverse team where every voice is valued.
• Community Involvement: We engage with our local community through various outreach programs.
• Work-life Balance: We promote a healthy work-life balance for all our employees.