Market Research Analyst

Job Description

Join our dynamic team as a Market Research Analyst. You’ll be responsible for performing market analysis, generating insights, and helping shape the strategies of our clients through effective research.

Responsibilities

• Conduct thorough market research to gather insights on consumer behaviour and market trends.
• Analyse data and provide detailed reports to guide strategic decision-making.
• Collaborate with teams to define research objectives and methodologies.
• Interpret qualitative and quantitative data to derive actionable insights.
• Present findings and recommendations to stakeholders.
• Monitor industry trends and competitor activities.
• Design surveys and use statistical tools for data analysis.
• Assist in the development of market models and forecasts.
• Support marketing initiatives through research insights.
• Continuously improve research processes and methodologies.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field

Experience

• 3-5 years of experience in market research or a related field.

Technical Skills

• Data Analysis
• Statistical Software (e.g., SPSS, SAS)

Soft Skills

• Critical Thinking
• Communication

Certifications

• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent