Digital Marketing Manager

Job Description

We are seeking an experienced Digital Marketing Manager to orchestrate and enhance our digital marketing strategies in Cape Town. The successful candidate will be responsible for driving online traffic to our website through innovative campaigns, managing social media channels, and collaborating with our design team to create engaging content that resonates with our target audience.

Responsibilities

• Lead the creation of innovative digital marketing campaigns across various channels.
• Utilize analytics tools to measure the effectiveness of marketing strategies.
• Create and schedule content for social media platforms and blogs.
• Collaborate with external vendors for online advertising and media purchasing.
• Develop relationships with key influencers to enhance brand visibility.
• Work with the team to execute email marketing campaigns.
• Monitor the latest trends in digital marketing and adapt strategies accordingly.
• Ensure compliance with marketing regulations and standards.

Requirements

Education

• Bachelor's degree in Marketing, Business or related field
• Master's degree is a plus

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO/SEM
• Google Analytics
• Social Media Advertising
• Content Management Systems (CMS)

Soft Skills

• Analytical Skills
• Leadership
• Creativity
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Hands-on experience with pay-per-click advertising to maximize campaign effectiveness.
• Understanding of HTML/CSS: Basic understanding of HTML and CSS for editing and optimizing web content.

Benefits

• Competitive salary and performance bonuses
• Medical aid and wellness benefits
• Flexible working hours
• Personal and professional development opportunities

Company Culture

• Innovation-driven: We foster a culture of innovation, encouraging our team to think outside the box.
• Supportive Atmosphere: We prioritize teamwork and provide a supportive environment for collaboration.
• Diversity and Inclusion: We celebrate diversity and are committed to building an inclusive team.